Prompt

What is Prompt?
A prompt is what you type to give AI a job: who it should act as, what to do and what information to use. The clearer the prompt, the closer the result.
A good prompt reads like a brief for a new hire: who the AI is playing, what to do, what information to rely on, and how to answer. Whatever you leave out, the AI fills in by guessing.
Prompt in a shop
Instead of "answer my customers", write: "You work at a jacket shop. Answer size questions using the size chart below. Keep it short and friendly."
How does Prompt work?
- 1Role: who the AI should act as ("you are a staff member at a jacket shop").
- 2Task: what to write or answer, and how long.
- 3Facts to use: size chart, price list, policy, pasted into the prompt or connected as documents.
- 4Style: tone, how to address customers, format, and what not to do ("never promise a discount").
What a shop or café can use it for
- A reusable prompt for answering size questions, shared by the whole shop.
- A prompt for product descriptions in your brand voice, with two sample posts.
- A café prompt for a weekly new-item post with a fixed length and hashtags.
What to watch out for
- AI can still ignore instructions in a prompt: put important rules in the software too.
- Do not paste customer details (names, phone numbers) into prompts unless needed.
- A prompt that works for one job may not suit another: keep templates per job.
Quick questions
Not just because they are longer. A good prompt covers role, task, facts and style, and leaves out what is irrelevant.
As a starting point, yes, but replace the details with your shop's and test them on a few real questions before customers see the results.
Clear prompts still matter, but since 2025 the focus has shifted to giving the AI the right information at each step, called context engineering.
Keep learning beyond the glossary
Read next
- BasicsContext windowA context window is how much text an AI can see in one go: the prompt, the documents and the conversation so far.
- Risks and safetyPrompt injectionPrompt injection is when someone hides instructions in a message or document to trick an AI into doing what they want.
- Risks and safetyGuardrailsGuardrails are hard rules around AI so it does not say or do things outside its remit, such as giving a bigger discount than allowed.