New in 2025–2026New 2024Easy read

AI search and GEO

Written by Minh Khang

What is AI search and GEO?

AI search is a search engine answering directly with AI-written text instead of only listing links; GEO is writing so that AI quotes you.

Google has shown AI Overviews since 2024; with ChatGPT Search and Perplexity, people read the answer and leave, clicking through less. Getting cited by AI is called GEO (generative engine optimization): write clearly, give numbers, answer the question directly.

AI search and GEO in a shop

A shop FAQ that says "city delivery 20,000 VND" is easier for AI to quote than a banner image.

Sources

The dated facts on this page come from the original sources below.

  1. Google
    Generative AI in Search: Let Google do the searching for you

Keep learning beyond the glossary