New in 2025–2026New 2024Easy read
AI search and GEO
Written by Minh Khang

What is AI search and GEO?
AI search is a search engine answering directly with AI-written text instead of only listing links; GEO is writing so that AI quotes you.
Google has shown AI Overviews since 2024; with ChatGPT Search and Perplexity, people read the answer and leave, clicking through less. Getting cited by AI is called GEO (generative engine optimization): write clearly, give numbers, answer the question directly.
AI search and GEO in a shop
A shop FAQ that says "city delivery 20,000 VND" is easier for AI to quote than a banner image.
Sources
The dated facts on this page come from the original sources below.
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